Hulladek Recycling was a Green Partner at Bengal Rowing Club’s Tata Structura Marathon, held during January 2020. To engage with the marathon participants, as well as the regular members and visitors of the club, we came up with several awareness building initiatives. We set up standees and banners at the front gate, along with a bin, motivating the passerbys to recycle their e-waste with us. The top three contributors were felicitated with the Planet Healer Award. We also set up a selfie corner to attract more footfall to our stall on the day of the event. We promoted the event on our social media platforms and newsletters. In return, we were mentioned by Bengal Rowing Club in their feature story covered by a leading newspaper of Kolkata.